Gaston Legorburu

Executive Director, Worldwide Chief Creative Officer - SapientNitro

We are passionate about understanding and reaching our clients' customers. Once we connect with them, we deliver compelling brand messages. How do we do it? SapientNitro helps make data actionable for our clients by harnessing technology. We use technology as a framework to how we deliver and optimize ideas in the marketplace.

Gaston has been  a driving force in the evolution of the interactive marketing business since  co-founding Planning Group International (PGI). Under his leadership, PGI  became the largest privately held interactive agency in the United States and  was acquired by Sapient in 2006. Throughout his career, Gaston has spearheaded some of the most  successful online campaigns in the history of the Internet. He has partnered  with clients in industries ranging from financial services and travel and  leisure to technology and food service.

He has helped these clients gain  unparalleled insights into effectively marketing their products and services  in today’s increasingly complex marketplace. Gaston continues to provide  clients with forward-thinking answers to overcome their critical business  challenges.